An SEO-friendly URL structure is the following things:
- Easy to read: Users and search engines should be able to understand what is on each page just by looking at the URL.
- Keyword-rich: Keywords still matter and your target queries should be within URLs. Just be wary of overkill; extending URLs just to include more keywords is a bad idea.
- Consistent: There are multiple ways to create an SEO-friendly URL structure on any site. It’s essential that, whatever logic you choose to follow, it is applied consistently across the site.
- Static: Dynamic parameters are rarely an SEO’s best friend, but they are quite common. Where possible, find a solution that allows your site to render static URLs instead.
- Future-proof: Think ahead when planning your site structure. You should minimize the number of redirects on your domain, and it’s easier to do this if you don’t require wholesale changes to URLs.
- Comprehensive: Use the concepts of main content and supplementary content to ensure you have adequate coverage for all relevant topics. This will maximize your site’s visibility.
- Supported by data: It normally requires buy-in from a lot of stakeholders to launch or update a particular site structure. Numbers talk, so make use of search and analytics data to support your case.
- Submitted to search engines: Finally, create an XML sitemap containing all of the URLs that you want to rank via SEO and submit it to search engines. That will ensure all your hard work gets the reward it deserves.
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